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Apple has overseen a price increase in the App Store and something that cost you 69p yesterday will cost you 79p today.We reckoned that the assault on your change pocket would happen today and for once we are vindicated. A visit to the Apple application marketplace, or App Store, reveals that what you thought you might buy on thursday is now ever so slightly out of your reach.The next tier of pricing, £1.49, remains static but the next price goal, which was £1.99 is now at £2.29. UK prices, which were raised alongside of some other local geographies are now about 20 percent higher than their equivalents in the US, but heck, we are used to that sort of thing by now.Earlier this week a report on 9to5Mac quoting an email sent by Apple to developers said that the changes will affect Canada, the European Union, Norway, Iceland and Russia.We asked Apple to confirm the email and its intentions, but the company declined.The email suggested that the change would happen this weekend, or perhaps Friday, and will see some territories face higher prices and some lower."Within the next 36 hours, prices on the App Store will increase for all territories in the European Union as well as in Canada and Norway, decrease in Iceland, and change in Russia," wrote Apple."These changes are being made to account for adjustments in VAT and foreign exchange rates."We will simultaneously update the Pricing Matrix in Rights and Pricing in My Apps on iTunes Connect. We will also update the iOS Paid Applications and Mac OS X Paid Applications agreements, which will be available in Agreements, Tax and Banking."Russia has already led Apple
to suspend local tradeafter dramatic fluctuations in the value of the rouble. The notification that Russia's prices will "change" suggests that the the country remains different to the rest.Apple suggested at the time that suspending sales in Russia was a temporary measure."Due to extreme fluctuations in the value of the rouble, our online store in Russia is currently unavailable while we review pricing," the company said in a statement. "We apologise to customers for any inconvenience.
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